Ecover was founded in 1980, in Belgium, by Jorgen Philip Sorensen as a way to provide sustainable and effective cleaners to eco conscious consumers. they have come along way since 1980, and Ecover is now sold in over 20 countries and appreciated by all. Ecover's cleaning products range from everyday household products such as dishwasher tablets, all types of laundry needs to personal care, such as hand soaps and automotive care needs.
Ecover's vision is to "optimize economic value" by considering the fact that humans have a big impact on the environment, whether it is in a negative or positive way and realizing that negative impacts can be reduced by new techonologies and raw materials. Therefore, it is Ecover's priority to crerate products from raw materials that are biodegradable. Unlike regular (conventional) cleaners, which use petroleum ( a non-renewable source), Ecover uses new materials that are based on vegetable or mineral sources which make them renewable.
However, Ecover is not only eco-conscious in their products. They strive for a sustainable company all around. Their company is the first ecological company and everything from management to marketing is done eco-consciously. Their packaging involes using reusable and recyclable materials made from polyethlene which can be fully recycled.
Ecover's everyday efforts in striving to make the environment more sustainable through their cleaning products have been recognized all over the world, they have sites in Belgium where they first started, as well as in the United Kingdom and their products are being sold in over 20 countries to date. They have won awards such as the Peta Best Cruelty Free Household Cleaning Products Company (2006), Best Eco Cleaning Products in UK(2005) and many more.
Please visit Ecover to learn more.